This violet scented purple shampoo will leave your hair feeling healthy and looking bright, not brassy. Perfect for those with blonde or grey hair. 'This is by far the BEST purple shampoo I’ve ever used, as I’m not a natural blonde in the past I’ve had to regularly get my hair recoloured and toned so often at the hair dressers because no purple shampoo could keep the brass away. Until I was so kindly gifted DADDY-O and my god it’s changed my life! I feel like it makes such a long lasting difference to my hair keeping it so blonde that people actually ask if I’ve had it re coloured! You only need the lightest amount and I found that the 250g bottle lasted me 4 months which is ages for such a small product. The smell is so good and the fact that you know all the ingredients are organic you feel like your hair doesn’t hate you for it! 10/10 WOULD RECOMMEND!!!' - alyssajessica29 “This might literally be my desert island product - I have bleached blonde hair and this shampoo makes it so lovely and pale, no yellowy bits and it smells absolutely divine, which lasts for ages in my hair (just like parma violets!)... it's really nice and light and volumey. Love love love! - Joyinns “I have bleached hair that can feel really dry. This shampoo makes my hair really soft and hydrated. It stops my hair from going yellowy and it retains the cool tones which I prefer. It lathers up really well which means a little bit goes a long way.” - charliehunt2106 How To Use: Lather up in a violet-scented dream of shine-enhancing ingredients then rinse away thoroughly. Please note: These products are deliberately pigmented in order to tone the hair, so to use carefully and rinse surfaces well immediately.